Privacy policy

Last updated November 10, 2026

Who we are

LUX Travel Adventures (“LUX”, “we”, “us”) is an independent travel advisory business based in the Greater Tampa area, Florida. We plan wedding travel, celebrations and group trips. We book travel through Fora Travel, our host agency, which processes bookings and payments and has its own privacy policy.

This policy covers this website, our planning form, the guest and organizer website and the LUXget app we use to run trips, and the emails and texts we send. It doesn’t cover the websites of Fora Travel, travel suppliers, or social networks such as Instagram; their own policies apply there.

What we collect

When you contact us

When you send the planning form or email us, we collect your name, email address and, if you give it, your phone number, along with what you tell us about your trip: the occasion, dates, destination ideas, group size, budget, who will be paying, and your organization’s name for a company trip. If someone forwards us your email to start a trip, we receive what that email contains.

When you travel with us

Guests register for a trip on our guest website or app. Depending on what the trip and its bookings need, we may collect:

• names, including your full name as it appears on your ID when a supplier requires it;
• email address and phone number;
• date of birth, when an airline, cruise line or other supplier requires it;
• dietary needs and accessibility needs, which may reveal information about your health;
• room preferences and who you’d like to share with;
• flight numbers, times and booking references;
• answers to questions the trip’s organizer asks (for example, activity choices or T-shirt sizes);
• for a traveller under 18, the details above, given by their parent or guardian.

We don’t ask you to upload passports or ID documents to our systems. If a supplier needs passport details, we’ll tell you how to provide them securely.

Organizers and company contacts

If you organize a trip (a couple, a company, a school, a club or a team), we collect your contact details and the information about the trip that you share with us, such as your guest list and budget.

Payments

Payments are made through Fora Travel’s secure checkout or directly to suppliers. We never see or store your full card number.

When you use this website or the app

See This website for the visit statistics we keep. The LUXget app keeps your sign-in and a copy of your trip details on your phone so they work without a signal. It reads your calendar only if you choose to add trip events to it.

How we use it

• to answer your inquiry and prepare a proposal;
• to book and manage travel, rooms, transfers and activities, and to handle changes and cancellations;
• to send registration links, reminders, itineraries and travel-day updates;
• to track flights you give us, by flight number, so we can tell you and the trip’s team about delays, cancellations and arrivals;
• to make sure dietary and accessibility needs are met by the hotels, restaurants and suppliers involved;
• to understand how this website is used, so we can improve it;
• to keep records the law requires, protect our systems, and prevent fraud.

We use an AI service, Claude by Anthropic, to read emails sent to our inquiry inbox and fill in the trip details they contain, and to research typical hotel prices. It works on our behalf under terms that don’t allow it to use your information to train its models. An advisor checks what it fills in before replying to you or booking anything.

We don’t sell personal information, share it for targeted advertising, or use it to make decisions about you that have legal or similarly significant effects.

Who we share it with

• Fora Travel, our host agency, which makes bookings and processes payments for the trips we plan.
• Travel suppliers: the hotels, resorts, airlines, cruise lines, transfer companies, tour operators, venues and restaurants involved in your trip, with only the details they need.
• Your trip’s organizer: the couple, company, school, club or team that organized the trip can see who has registered and the size of each party. They see guests’ email addresses, or dietary and accessibility notes, only if we turn that on for their trip (for example, so a caterer can plan meals), and never your date of birth.
• Service providers that run our systems for us: hosting and backups, email delivery, text messaging, flight status information, and the AI service described above. They may use your information only to provide their service to us.
• When the law requires it, or to protect the safety of a traveller or others, or our rights.
• If our business changes hands, to the new owner, who must keep honoring this policy.

This website

This site doesn’t use cookies, advertising trackers, or third-party analytics. To understand how the site is used, we count page views: the page, the site or campaign link that brought you here, the type of device, your country, and the organization whose network the visit came from (for example a company’s office network or a home internet provider), found from your IP address when the page loads.

We don’t keep your IP address, and visitors are counted with a code that changes every day, so we can’t follow anyone over time or tell who they are. These counts are kept for 13 months. If your browser sends a “Do Not Track” or Global Privacy Control signal, nothing is counted.

Beyond that, the site stores nothing about you unless you send the planning form.

Emails and texts

We email you about your inquiry and your trip. We send text messages, such as travel-day updates and flight alerts, only if you’ve agreed to receive them. Reply STOP to any text to stop them; message and data rates may apply. If we ever send news or offers by email, we’ll do so only with your agreement, and every message will let you unsubscribe.

Children and young travellers

This website isn’t directed at children, and we don’t knowingly collect information from children under 13. For family trips, school programs and youth sports travel, a parent, guardian or the program’s organizer gives us the details a child’s travel needs. Travellers under 18 don’t get their own account. A parent or guardian can ask us to see, correct or delete their child’s information at any time.

How we protect it

• All connections are encrypted, and data is encrypted at rest, including backups.
• Dates of birth, dietary needs and accessibility needs have an extra layer of encryption.
• Staff and organizers sign in with a password and an authenticator app, and see only the trips they work on.
• Access to sensitive details, imports and exports is recorded in an audit log.
• If a security incident affects your information, we’ll tell you without undue delay, and as the law requires.

No system is perfectly secure, but we work to protect your information and review our safeguards regularly. More detail is on How we protect your data.

How long we keep it

• Full names as on ID, dates of birth and booking references are deleted 30 days after the trip ends.
• Other traveller details are deleted or anonymized two years after the trip ends.
• Inquiries and emails that don’t become a trip are deleted two years after we last hear from you.
• Website visit counts are deleted after 13 months.

We keep records longer only where the law requires it, for example for tax or accounting. Fora Travel keeps its own booking and payment records under its policy.

Your choices and rights

Wherever you live, you can ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct information that’s wrong or out of date;
• delete your information, unless we need to keep it to complete a booking or to meet a legal obligation;
• stop sending you texts or emails you no longer want.

Residents of some states, including California, have these rights by law, and we honor them for everyone. To make a request, email us at mel@luxtraveladventures.com. We’ll confirm it’s you before acting on it, reply within 45 days, and never treat you differently for asking. You may use an authorized agent, and if we turn down a request you can ask us to reconsider.

Travel outside the US

We’re based in the United States, and our systems store information in the United States. When your trip takes you abroad, we share the details a booking needs with suppliers in the countries you visit, so that they can provide the travel you’ve asked for. Their handling of it is subject to their own policies and local laws.

Changes to this policy

We’ll update this policy when our practices change, and change the date at the top. If a change materially affects how we use information we already hold, we’ll tell the people affected.

Contact us

Questions or requests about your information? Email mel@luxtraveladventures.com, or write to us through the planning form.